Our Story

About Us

Borne of a longstanding friendship and a shared love of illustration, Paper Parade was founded in 2015. We produce paper goods including greeting cards, gifting materials and accessories featuring our original designs and patterns. 

Upholding Connection

We want to encourage people to stay connected – to reach out, check in. We feel a connection to each and every design we create, and love that our drawings find their stories with you and those you send them to. The right words can be hard to find – our aim is to fill the gaps between the classic occasions that ordinary cards cover.

All Things Considered

From our hand painted artwork to our postal packaging, nothing at Paper Parade is done without a great deal of consideration. Our passion for quality and tradition marries with our desire to always be mindful and conscientious and each decision is made with our customer, and our planet, in mind.

We work with suppliers that share our values; we have always, and will always, print our products on FSC certified stock and in more recent years we have made our own products plastic free. It’s a work in progress, and we are always moving thoughtfully towards a better future. 

A Cause For Celebration

With Paper Parade you will always find warmth and laughter. We will never take ourselves too seriously; we laugh at our mistakes, celebrate made-up milestones, take a day off when the sun comes out, tell each other the same old jokes for years on end, and we encourage you to do the same. 

Our inspiration comes from everyday moments of joy, sadness, nostalgia, hope or love and we aim to capture that, in a few words or a drawing, so that you can share it. There doesn’t have to be a reason for a Paper Parade card, the reason can be just because.